STRATEGY AND PLANNING

Putting Insights to Work for You

早在20世纪90年代中期,为了深入洞察品牌受众,更好地满足消费需求和行为,GPJ研制了标准化服务流程,称之为Strategic Experience Mapping®。随后这二十几年,我们成功制作了上万场活动,业务范围覆盖了众多行业,在不断学习新事物和积累新经验的基础上,持续优化该服务流程,使其成为我们成功的利器,助我们的团队获得一个个业界大奖,也保证了我们可以如期达到甚至超越客户的商业目标。那些令人眼前一亮的创意之所以能够成功落地、成效斐然,就是建立在该流程之上。

Our Strategy and Planning Services Include:

  • Attendee Marketing Strategy
  • Audience Generation/Acquisition
  • Brand Consulting
  • Social Media Strategy and Amplification
  • Competitive Analysis
  • Content Strategy
  • Event Auditing & Reporting
  • Event Marketing Strategy
  • Measurement & Analysis
  • Message Hierarchy Development
  • Event Portfolio Planning
  • Strategic Experience Mapping and Design
  • Customer Research