Know It

STRATEGY AND PLANNING

Putting Insights to Work for You

早在20世纪90年代中期，为了深入洞察品牌受众，更好地满足消费需求和行为，GPJ研制了标准化服务流程，称之为Strategic Experience Mapping®。随后这二十几年，我们成功制作了上万场活动，业务范围覆盖了众多行业，在不断学习新事物和积累新经验的基础上，持续优化该服务流程，使其成为我们成功的利器，助我们的团队获得一个个业界大奖，也保证了我们可以如期达到甚至超越客户的商业目标。那些令人眼前一亮的创意之所以能够成功落地、成效斐然，就是建立在该流程之上。

Our Strategy and Planning Services Include:

• Attendee Marketing Strategy
• Audience Generation/Acquisition
• Brand Consulting
• Social Media Strategy and Amplification
• Competitive Analysis
• Content Strategy
• Event Auditing & Reporting
• Event Marketing Strategy
• Measurement & Analysis
• Message Hierarchy Development
• Event Portfolio Planning
• Strategic Experience Mapping and Design
• Customer Research