Strategic Marketing Agency

Recent case studies

GPJ identified a perfect DNA match between Jeep and one of the biggest music events of 2007 – Tim McGraw’s and Faith Hill’s Soul2Soul tour..

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Coca-Cola opened their second pop-up store in Beijing to promote the newly launched Glaceau Vitamin Water and celebrate fashion and art..

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COUNTRY Financial took an integrated approach to reach a larger audience than ever before, combining entertainment marketing with online engagement..

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On- and off-road driving course demonstrated legendary 4x4 capability of Jeep® vehicles..

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Ram Trucks commissioned GPJ to help the brand demonstrate their dedication to national goodwill in a partnership with Zac Brown Band..

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Acura’s Connected Living touchscreen engagement was a huge success on the 09/10 Auto Show circuit..

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Powerade asked JUXT to create a site that reinforced their position as the only "complete sports drink.".

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JUXT partnered with Pete Carroll to redesign his foundation's website..

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GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

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Designed to recognize the achievements of Gartner’s performing four hundred Associates, GPJ created a theme of “Rewarding Passion”. .

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Management of Salesforce.com's pan European events programme.

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Adobe’s audience are creative, tech savvy developers. They don’t go to conventional conferences or events..

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Go for a ride with FIAT at the SoHo Gallery, a pop-up automotive marketing concept that breathed new life into traditional auto show marketing..

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"2/3 Charlie Rose and 1/3 Chris Rock", Lexus' Darker Side of Green press event brought an edgy vibe to the sustainability conversation..

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FIAT combined high style with performance at the Los Angeles Auto Show..

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GPJ created the Honda Civic Study Break Tour to provide a much-needed study break to college students during recent finals week..

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Introducing the Next Generation Lincoln .

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Bringing sexy innovation back to CES.

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The Porsche Golf Cup was flawlessly produced in the eyes of the players, attendees and Porsche marketing leadership....

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Nissan draws thousands at NYIAS with new branded environments and events.

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Sponsorship that connects online and off.

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Cash Car tour launches Honda's new 2013 Accord.

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Mashup of hip hop, Big Data, neuromarketing and branding with P&G, Harvard & others.

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Social media and digital marketing best practices in exhibition and conference.

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Advanced customer engagement for global meetings and events.

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EMC's fastest launch, blending physical and digital.

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Dreamforce 2012 breaks records with unparalleled brand experiences.

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Chobani's 100 Days to London Celebration in Times Square.

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MINI United - Friends. Festival. Challenge. MINI turns 50..

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Telling better brand stories through experience for a global buying audience.

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Toyota's epic 48-hour challenge sparks national attention.

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Toyota's ‘Urban Reveal’ Press Event for the 2012 Camry.

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Experience Marketing for the Super Bowl.

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GPJ case studies in other related strategic marketing agency services.


Brands seek out GPJ because we are a unique strategic marketing agency – we combine the strategy and creative branding talents of a traditional advertising agency with the production capabilities of the world’s top-ranked event marketing agency. All of our client relationships are strategically led; we’ve set up our processes and tools to unite strategy and creative at the molecular level.

Since the mid-1990s, our strategy practice has enabled our clients to make more scientifically oriented decisions about where to spend their time and money to generate the best possible results, touching on everything from re-balancing event portfolios to crafting optimal brand experiences at events.

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