Strategic Experience Mapping

Recent case studies

COUNTRY Financial took an integrated approach to reach a larger audience than ever before, combining entertainment marketing with online engagement..

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Life Technologies needed to educate conference delegates about their newly developed DNA sequencing technology..

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Powerade asked JUXT to create a site that reinforced their position as the only "complete sports drink.".

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Adobe’s audience are creative, tech savvy developers. They don’t go to conventional conferences or events..

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At the recent Dreamforce event, social media played a fundamental role in the conference experience..

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Camp Jeep challenged potential customers to test their off-road driving skills at the 2011 Chicago Auto Show..

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Spinifex's "Dream Cube" brought new levels of interactivity to a global audience at the Shanghai World Expo..

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Bayer Material Science has now unveiled a new art space to showcase their products....

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IBM THINK installation at Lincoln Center celebrated a century of innovation and a future of making the world work better.

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Eaton welcomes visitors to their new Beijing office with an Experience Center.

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Inspiring partners to succeed.

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A Global Sales Meeting for 20,000 attendees over 4 days at 100 locations.

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Big Data Best Practices.

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Get the global experiential industry's first 24/7 news app designed just for brand marketers looking for new ideas.

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Lexus' interactive play at the 2012 US Open.

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AMD brings a new brand experience to SIGGRAPH.

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MINI's global Creative Use of Space campaign stops in NYC for Fashion Week..

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MINI United - Friends. Festival. Challenge. MINI turns 50..

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NetApp surrounds the marketplace at VMworld.

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Telling better brand stories through experience for a global buying audience.

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GPJ case studies in other related strategic experience mapping services.


Our proprietary process for gaining deeper insights into a brand audience’s needs, wants and behaviors – along with ideas for better meeting those criteria – is called Strategic Experience Mapping (SEM). Strategic Experience Mapping was created in the mid-1990s and has evolved over time to ensure it generates results for clients at every stage of the planning lifecycle.

The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives against audience segments and the types of content and experiences each of those segments needs, over time, to create desired actions. When Strategic Experience Mapping is conjoined with our Portfolio Planning model, clients have a truly powerful toolset with which to make data-driven decisions.

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