Strategic Event Marketing

Recent case studies

GPJ worked with KCM and Kingsford in a headline sponsorship of the 2009 Keith Urban tour, connecting the brands with their country music-loving audience..

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COUNTRY Financial took an integrated approach to reach a larger audience than ever before, combining entertainment marketing with online engagement..

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GPJ worked with the London Mayor, Boris Johnson, to help launch the new ICC London ExCeL through a series of viral videos..

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Find out how GPJ Connect is enhancing customer experiences and filling the gap between event marketing and sales..

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MINI's global Creative Use of Space campaign stops in NYC for Fashion Week..

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JUXT designed and built the hub site for Sprite Step Off, the largest multicultural marketing program in Coca-Cola's history..

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IBM demonstrates how sustainability sits at the centre of the its vision of a smarter planet..

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The launch the new Rolls-Royce 200EX model “The Ghost” world-wide.

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MINI United - Friends. Festival. Challenge. MINI turns 50..

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GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

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Go for a ride with FIAT at the SoHo Gallery, a pop-up automotive marketing concept that breathed new life into traditional auto show marketing..

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Go for a ride with FIAT at the SoHo Gallery, a pop-up automotive marketing concept that breathed new life into traditional auto show marketing..

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"2/3 Charlie Rose and 1/3 Chris Rock", Lexus' Darker Side of Green press event brought an edgy vibe to the sustainability conversation..

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Spinifex's "Dream Cube" brought new levels of interactivity to a global audience at the Shanghai World Expo..

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FIAT combined high style with performance at the Los Angeles Auto Show..

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Mashing up European sophistication with the brand's free spirit, Jeep went in a whole new direction at the Paris Motor Show..

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ConAgra's "Here's Hope" campaign aims to end child hunger..

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Check out how Mountain Dew created a mash up of music, art and athletics to create a network of Dew Fans on the Action Sports Tour .

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Hony Capital is a subsidiary of Lenovo, which held its 2011 annual conference in Shanghai....

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The Porsche Golf Cup was flawlessly produced in the eyes of the players, attendees and Porsche marketing leadership....

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Chobani's 100 Days to London Celebration in Times Square.

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Sponsorship that connects online and off.

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Lexus' interactive play at the 2012 US Open.

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Cash Car tour launches Honda's new 2013 Accord.

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Turning fans into customers and brand advocates.

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Mashup of hip hop, Big Data, neuromarketing and branding with P&G, Harvard & others.

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A Global Sales Meeting for 20,000 attendees over 4 days at 100 locations.

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GPJ identified a perfect DNA match between Jeep and one of the biggest music events of 2007 – Tim McGraw’s and Faith Hill’s Soul2Soul tour..

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Beijing’s luxury magazine Tatler celebrated its inaugural year in Beijing with an intimate gala ball at the Westin....

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Learn how GPJ helped AMD use an integrated experiential campaign to engage its developer community more deeply than ever before..

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Introducing the Next Generation Lincoln .

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EMC's fastest launch, blending physical and digital.

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Telling better brand stories through experience for a global buying audience.

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Transforming a global sales gathering into a landmark hybrid experience for 20,000.

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Toyota's epic 48-hour challenge sparks national attention.

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Toyota's ‘Urban Reveal’ Press Event for the 2012 Camry.

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Advanced customer engagement for global meetings and events.

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Experience Marketing for the Super Bowl.

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A dynamic, sensory engagement.

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GPJ case studies in other related strategic event marketing services.


Seeing that our clients needed a more strategic approach to solving problems using events and experiences, we founded the event industry’s first formal strategy practice in the mid-1990s. It was an acknowledgement that strategic event marketing was moving towards the center of brand planning in the minds of senior marketers, who began to see the full potential of integrated event campaigns.

We never looked back. Today our Strategy + Planning practice, tightly in sync with our creative studios worldwide, annually helps clients shave tens of millions from budgets, re-allocate spend towards greater ROI, more deeply speak to and engage customers, and measure all of these activities to a degree never before possible.

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