Portfolio Planning

Recent case studies

Cisco turned to GPJ with the enlistment of JUXT Interactive to help develop a revolutionary virtual conference..

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JUXT partnered with Pete Carroll to redesign his foundation's website..

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An “Ice Cool Evening” with Citibank, was a themed gala dinner which featured top Jazz artists performing throughout the evening..

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Mashing up European sophistication with the brand's free spirit, Jeep went in a whole new direction at the Paris Motor Show..

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IBM takes a new approach to the traditonal retail environment by fusing it with their "Smarter Commerce" technology at NRF.

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Defining the future of gaming.

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Experience the future of retail.

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Big Data Best Practices.

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GPJ was awarded the opportunity to design and build a new LG Mobile branded environment. On March 22, 2011, it debuted at CTIA..

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Solving business challenges through great design.

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AMD brings a new brand experience to SIGGRAPH.

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A new approach to a global product launch that brings the brand promise to life online, on devices and face-to-face.

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Dreamforce 2012 breaks records with unparalleled brand experiences.

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GPJ created the Honda Civic Study Break Tour to provide a much-needed study break to college students during recent finals week..

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Transforming a global sales gathering into a landmark hybrid experience for 20,000.

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GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

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Showcasing cutting edge technology.

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GPJ case studies in other related portfolio planning services.


Portfolio Planning is GPJ’s proprietary model that clearly lays out a client’s business objectives and the audiences they need to engage against a backdrop of various touchpoints and event types required to move each of those groups to action. It’s a complete plan of action, as well as a working template against which clients can track progress throughout the year, using key performance indicators (KPIs) to indicate where action is needed.

Portfolio Planning is most useful to marketers who spend heavily on event marketing activities, annually executing multiple event types to engage multiple audiences on a global basis. Such marketers are well aware of the complexity and inefficiencies common to such portfolios. Our Portfolio Planning approach is a game-changer for these executives, enabling faster decision-making and cost-savings, more reliable reporting and measurement, and, ultimately, better business outcomes.

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