Marketing Procurement Best Practices

Recent case studies

Leading up to their 2010 Sales Meeting, this immersive espionage game had Cisco Sales team members from across the globe collaborating..

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Architectural lighting promoted NSW as a cultural winter destination during the The Sydney Smart Light Festival..

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Motorola used the 2008 International Consumer Electronics Show to launch its new consumer-focused portfolio as a multimedia experience..

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JUXT helped build a travel-based social networking site for American Airlines..

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Cisco's GSX 2010 took engagement to the next level as a hybrid event with both virtual and face-to-face experiences. .

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A dramatic presence at one of the world's largest trade events..

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Custom technology takes sports marketing in a whole new direction.

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Infiniti joins with Louis Vuitton to take luxury on the road with this exclusive brand marketing road tour.

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Toyota's ‘Urban Reveal’ Press Event for the 2012 Camry.

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CMOs share proven engagement plans.

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Get the global experiential industry's first 24/7 news app designed just for brand marketers looking for new ideas.

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Mashup of hip hop, Big Data, neuromarketing and branding with P&G, Harvard & others.

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Social media and digital marketing best practices in exhibition and conference.

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Find out how GPJ Connect is enhancing customer experiences and filling the gap between event marketing and sales..

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GPJ worked with KCM and Kingsford in a headline sponsorship of the 2009 Keith Urban tour, connecting the brands with their country music-loving audience..

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Each year, tens of thousands of IT and communications professionals attend Cisco Live events held around world... .

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A Global Sales Meeting for 20,000 attendees over 4 days at 100 locations.

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NetApp surrounds the marketplace at VMworld.

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Giving hope to future generations.

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Rallying the global technology community Creating a Faster Forward World.

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Transforming a global sales gathering into a landmark hybrid experience for 20,000.

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Toyota's epic 48-hour challenge sparks national attention.

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The Road to iHeart Radio Music Festival.

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GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

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Tencent MIND Forum in Beijing is Tencent’s annual flagship media and marketing event, a must-attend brand experience ....

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EMC's fastest launch, blending physical and digital.

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Showcasing cutting edge technology.

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Beijing’s luxury magazine Tatler celebrated its inaugural year in Beijing with an intimate gala ball at the Westin....

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The Porsche Golf Cup was flawlessly produced in the eyes of the players, attendees and Porsche marketing leadership....

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Nissan draws thousands at NYIAS with new branded environments and events.

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Hony Capital is a subsidiary of Lenovo, which held its 2011 annual conference in Shanghai....

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GPJ case studies in other related marketing procurement best practices services.


The best ideas in the world don’t matter if they aren’t brought to life successfully, from both internal and external perspectives; meaning marketers today are paying attention to both the art and science behind campaigns. That’s why we’ve developed a special practice at GPJ that speaks to the language of procurement and operations that brings together marketers and procurement around a set of shared metrics, performance objectives and standards.

We can save clients millions on their event marketing spend. Our massive purchase power and financial controls guarantee low third-party pricing and the ability to see where every dollar goes. Our SEM and Portfolio Planning models make sure clients are reducing or eliminating non-performing assets. And we measure everything. These best practices ensure that great ideas become a reality and generate results.

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