Black Atlas Social Networking Site is a unique American Airlines travel site that blends aspects of social networking and communities into a novel user experience. is geared toward African-American travelers or anyone who wants to experience travel with an African-American flavor. Destinations are chosen because of a connection to African-American culture or history, and in addition to finding fares and booking travel, users are invited to create profiles and share videos, pictures, and travel stories. JUXT built the site in partnership with Burrell Communications.