Hybrid Marketing Agency

Recent case studies

GPJ identified a perfect DNA match between Jeep and one of the biggest music events of 2007 – Tim McGraw’s and Faith Hill’s Soul2Soul tour..

View case study

Leading up to their 2010 Sales Meeting, this immersive espionage game had Cisco Sales team members from across the globe collaborating..

View case study

JUXT encouraged consumers to rediscover Cherry Coke in the social media campaign, “Cherry Your MySpace and Make Yourself Famous.”.

View case study

The IBM Information On Demand EMEA Conference opened the doors to market leadership and delivered real ROI..

View case study

GPJ helped change consumer perception of BlackBerry to a cool lifestyle product, using John Mayer as the catalyst..

View case study

Acura’s Connected Living touchscreen engagement was a huge success on the 09/10 Auto Show circuit..

View case study

Interactive media technology and dynamic AV design show are employed to reflect Lexus changing brand demographic..

View case study

Three thousand staff, two continents, sixteen countries, five hundred thousand flags!.

View case study

Attendees raced to try the Honda Eco Assist Challenge interactive simulator..

View case study

IBM's Virtual Event Center is one of the largest and most effective on-demand virtual event initiatives ever undertaken..

View case study

A country-wide social media sweepstakes program in China unleashed massive grassroots brand awareness for Lenovo's new ThinkPad line..

View case study

GPJ created the Honda Civic Study Break Tour to provide a much-needed study break to college students during recent finals week..

View case study

ConAgra's "Here's Hope" campaign aims to end child hunger..

View case study

KC Masterpiece hits the road with the BBQ Pit Wagon.

View case study

The Road to iHeart Radio Music Festival.

View case study

A new approach to a global product launch that brings the brand promise to life online, on devices and face-to-face.

View case study

A Global Sales Meeting for 20,000 attendees over 4 days at 100 locations.

View case study

Get the global experiential industry's first 24/7 news app designed just for brand marketers looking for new ideas.

View case study

GPJ was awarded the opportunity to design and build a new LG Mobile branded environment. On March 22, 2011, it debuted at CTIA..

View case study

Mashup of hip hop, Big Data, neuromarketing and branding with P&G, Harvard & others.

View case study

Social media and digital marketing best practices in exhibition and conference.

View case study

Each year, tens of thousands of IT and communications professionals attend Cisco Live events held around world... .

View case study

Transforming a global sales gathering into a landmark hybrid experience for 20,000.

View case study

Toyota's epic 48-hour challenge sparks national attention.

View case study

GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

View case study

GPJ case studies in other related hybrid marketing agency services.


The traditional definition of what an agency does no longer applies in today’s marketing world; great ideas come from everywhere and from anyone. That’s why we look at ourselves as a hybrid marketing agency. Of course we work with brands on a lot of event-centered campaigns, but these campaigns are increasingly shaped by a whole set of activities and skill sets most people wouldn’t normally associate with the event space.

In our view as a hybrid marketing agency, it’s our job to proactively bring ideas to clients, whether or not they have emanated from an event perspective. To do that, it’s our job to have the most up-to-date talent, like programmers for gesture-based installations or dramatists for a keynote production, and constantly challenge those talents in new ways. Our belief is that hybrid means unconventional and unexpected, and that’s exactly where we want to play.

Connect With Us