Global Event Portfolio

Recent case studies

For the 2008 Olympic Games in Beijing, Lenovo wanted a memorable presence during the two-week event..

View case study

Swarovski introduces CRYSTALLIZED.

View case study

GPJ worked closely with Infiniti's AORs in integrating new marketing campaign elements into the NYIAS exhibit for a seamless brand immersion..

View case study

GPJ worked with the London Mayor, Boris Johnson, to help launch the new ICC London ExCeL through a series of viral videos..

View case study

GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

View case study

Spinifex stepped back onto the world stage to deliver a unique AV spectacle for the opening and closing ceremonies..

View case study

An epic video piece depicts the history of Yan City..

View case study

Cisco's GSX 2010 took engagement to the next level as a hybrid event with both virtual and face-to-face experiences. .

View case study

IBM demonstrates how sustainability sits at the centre of the its vision of a smarter planet..

View case study

The launch the new Rolls-Royce 200EX model “The Ghost” world-wide.

View case study

GPJ worked with ExCeL London to develop an award winning launch strategy for London's first International Convention Centre....

View case study

WMF enchanted attendees and palates alike with the Urban Cafe at Ambiente Frankfurt 2011..

View case study

IBM challenged industry executives to question their own organization at Sibos 2010..

View case study

A country-wide social media sweepstakes program in China unleashed massive grassroots brand awareness for Lenovo's new ThinkPad line..

View case study

Spinifex's "Dream Cube" brought new levels of interactivity to a global audience at the Shanghai World Expo..

View case study

Mashing up European sophistication with the brand's free spirit, Jeep went in a whole new direction at the Paris Motor Show..

View case study

IBM THINK installation at Lincoln Center celebrates a century of innovation and a future of making the world work better.

View case study

The Porsche Golf Cup was flawlessly produced in the eyes of the players, attendees and Porsche marketing leadership....

View case study

To help Mercedes-Benz launch its innovative smart car lineup, GPJ was tasked with creating the smart Urban Beats Road Show....

View case study

IBM takes a new approach to the traditonal retail environment by fusing it with their "Smarter Commerce" technology at NRF.

View case study

A new approach to a global product launch that brings the brand promise to life online, on devices and face-to-face.

View case study

Reinventing auto show engagement .

View case study

Social media and digital marketing best practices in exhibition and conference.

View case study

AMD brings a new brand experience to SIGGRAPH.

View case study

Coca-Cola opened their second pop-up store in Beijing to promote the newly launched Glaceau Vitamin Water and celebrate fashion and art..

View case study

Expo 2010 Shanghai offered a unique venue to launch Cisco’s “Smart+Connected Communities” on a global scale..

View case study

Eaton welcomes visitors to their new Beijing office with an Experience Center.

View case study

Learn how GPJ helped AMD use an integrated experiential campaign to engage its developer community more deeply than ever before..

View case study

Dreamforce 2012 breaks records with unparalleled brand experiences.

View case study

MINI United - Friends. Festival. Challenge. MINI turns 50..

View case study

Transforming a global sales gathering into a landmark hybrid experience for 20,000.

View case study

Toyota's epic 48-hour challenge sparks national attention.

View case study

GPJ case studies in other related global event portfolio services.


Marketers in charge of global event portfolios typically have a shared services model: their team is responsible for juggling the needs of various business unit, product and country leads and insuring that the creative, production and business outcomes for all of those stakeholders are successful. It’s a complex effort, to say the least; complicated by the need for data strategy, cost management and reporting.

At GPJ we’ve pioneered the management of global event portfolios to engineer maximum efficiency without sacrificing constant creative and technological innovation that drives customer engagement – the whole reason trade shows exist at all. Our award-winning creative and design is balanced against proven processes and web-based tools that organize everything from bar code asset tracking to limiting the impact of change orders. In the end, our platform of services helps marketers make global event portfolio management more relevant to the CMO, the CFO and yes, the CEO, by grounding events in ROI and impact versus event management.

Connect With Us