Rolls Royce

 

GPJ planned a global seven city tour beginning in Geneva and moving on to New York, Singapore, Miami, Los Angeles, London and Cannes.

Our strategy was to develop a reveal that would create a ‘wow factor’ and encapsulate Rolls-Royce branding.

The “dawning of a new era” concept was developed for a live reveal which captured the essence of the new car from concept – using drawings, clay models, paint models, skins and woods – to contemporary completion – sketch books, Mac Book Pro visualisers, watercolours and the car itself.

Venues sourced for the tour were a mixture of architectural buildings and art galleries to compliment the theme.

Results

The Ghost went to market in December 2009 and in January 2010 Rolls Royce announced that their sales for the month were double that of the previous year.

What the client had to say:

“There has been a great deal of interest in this car since we first talked about producing a new model series in the autumn of 2006 and the reaction 200EX received at its unveiling at Geneva was very positive.”

Tom Purves, Rolls-Royce CEO.