NAIAS 2013


Unlike anything else in the auto marketer’s arsenal of tactics, auto shows are a special way of generating incredible press coverage while at the same time giving hundreds of thousands of potential customers hands-on experience with new products. And Detroit’s annual North American International Auto Show (NAIAS) is seen as the original and premier global stage in this arena.

At NAIAS 2013, GPJ was tasked by a number of brands to help them creatively engage all of their audiences in totally new ways, using technology, multimedia, interactive and multi-sensory approaches.  

The goal every time was to distill the essence of the brand into a physical interaction that educates the buyer about the vehicle, of course, but also to inspire them emotionally in some way – to create moments of surprise and delight that stick with the consumer long after the show is over.