Experience Design

Recent case studies

Expo 2010 Shanghai offered a unique venue to launch Cisco’s “Smart+Connected Communities” on a global scale..

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GPJ worked closely with Infiniti's AORs in integrating new marketing campaign elements into the NYIAS exhibit for a seamless brand immersion..

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On- and off-road driving course demonstrated legendary 4x4 capability of Jeep® vehicles..

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GPJ helped change consumer perception of BlackBerry to a cool lifestyle product, using John Mayer as the catalyst..

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Spinifex stepped back onto the world stage to deliver a unique AV spectacle for the opening and closing ceremonies..

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Powerade asked JUXT to create a site that reinforced their position as the only "complete sports drink.".

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GPJ worked with ExCeL London to develop an award winning launch strategy for London's first International Convention Centre....

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Go for a ride with FIAT at the SoHo Gallery, a pop-up automotive marketing concept that breathed new life into traditional auto show marketing..

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Camp Jeep challenged potential customers to test their off-road driving skills at the 2011 Chicago Auto Show..

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Introducing the Next Generation Lincoln .

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IBM THINK installation at Lincoln Center celebrates a century of innovation and a future of making the world work better.

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Bayer Material Science has now unveiled a new art space to showcase their products....

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To help Mercedes-Benz launch its innovative smart car lineup, GPJ was tasked with creating the smart Urban Beats Road Show....

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Tencent MIND Forum in Beijing is Tencent’s annual flagship media and marketing event, a must-attend brand experience ....

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Beijing’s luxury magazine Tatler celebrated its inaugural year in Beijing with an intimate gala ball at the Westin....

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IBM THINK installation at Lincoln Center celebrated a century of innovation and a future of making the world work better.

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Eaton welcomes visitors to their new Beijing office with an Experience Center.

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Scion Surface Experience's playful take on autoshow engagement.

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VMware enlisted GPJ to create a high impact experience for vForum in Beijing.

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GPJ empowers the next generation of marketers with the first ever student brand experience design competition.

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Inspiring partners to succeed.

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First-of-its-kind competition attracts nation's top design and marketing students.

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MINI's global Creative Use of Space campaign stops in NYC for Fashion Week..

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EMC's fastest launch, blending physical and digital.

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Experience Marketing for the Super Bowl.

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A dynamic, sensory engagement.

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GPJ case studies in other related experience design services.


Industry experts talk of experience marketing, but only GPJ has a rigorous, programmatic approach to creating brand experiences, which we call experience design. It unites all of our disciplines – strategy, creative, technology and production – and focuses those talents through the eyes of the client’s brand community. The result is a proven, continuously improving understanding of how to optimally engage your customers and move them to action.

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