Event Marketing Strategies

Recent case studies

GPJ identified a perfect DNA match between Jeep and one of the biggest music events of 2007 – Tim McGraw’s and Faith Hill’s Soul2Soul tour..

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Swarovski introduces CRYSTALLIZED.

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The Asia-Pacific Economic Cooperation relied on GPJ to provide an worthy environment for high-stake meetings..

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JUXT designed and built the hub site for Sprite Step Off, the largest multicultural marketing program in Coca-Cola's history..

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GPJ unveiled Nissan's new retail-inspired architecture and approach to using product specialist at the 2010 Auto Shows. .

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Designed to recognize the achievements of Gartner’s performing four hundred Associates, GPJ created a theme of “Rewarding Passion”. .

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A dramatic presence at one of the world's largest trade events..

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GPJ was awarded the opportunity to design and build a new LG Mobile branded environment. On March 22, 2011, it debuted at CTIA..

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Go for a ride with FIAT at the SoHo Gallery, a pop-up automotive marketing concept that breathed new life into traditional auto show marketing..

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On- and off-road driving course demonstrated legendary 4x4 capability of Jeep® vehicles..

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FIAT combined high style with performance at the Los Angeles Auto Show..

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ConAgra's "Here's Hope" campaign aims to end child hunger..

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Covergirl inspires and delights along Taylor Swift's Speak Now Tour.

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LG's playful approach to product education for national employees.

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Acura's RLX Launch Makes a Lifestyle Statement.

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The Road to iHeart Radio Music Festival.

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Lexus' interactive play at the 2012 US Open.

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Each year, tens of thousands of IT and communications professionals attend Cisco Live events held around world... .

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Space Camp for Adults.

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Toyota's epic 48-hour challenge sparks national attention.

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GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

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GPJ case studies in other related event marketing strategies services.


Marketers are strategists, whether or not they lay claim to the title. Nowhere is this more true than in the case of event marketing strategy, which demands more from its experts than just about any other marketing activity. After all, event marketing strategy ultimately brings the brand into closer contact with the customer than any other channel; it therefore needs to encompass the business mission, the creative brand experience, flawless production and ongoing management – all under the direct scrutiny of its intended audience.

Every event campaign we create has robust, documented strategy at its base. That’s why our global Strategy + Planning team works with creative studios, technologists and production experts on every project. This strategy approach ensures the greatest possible result in the shortest amount of time for the least amount of investment from our clients.

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