Customer Experience Mapping

Recent case studies

Infiniti joins with Louis Vuitton to take luxury on the road with this exclusive brand marketing road tour.

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On- and off-road driving course demonstrated legendary 4x4 capability of Jeep® vehicles..

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Spinifex was invited to work on the Beijing Olympic Ceremonies as the only non-Chinese production company for media and content..

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Life Technologies needed to educate conference delegates about their newly developed DNA sequencing technology..

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The Fan Faceoff site allows visitors to create their very own digital Dunkfan character..

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Adobe’s audience are creative, tech savvy developers. They don’t go to conventional conferences or events..

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A dramatic presence at one of the world's largest trade events..

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At the recent Dreamforce event, social media played a fundamental role in the conference experience..

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Camp Jeep challenged potential customers to test their off-road driving skills at the 2011 Chicago Auto Show..

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Bayer Material Science has now unveiled a new art space to showcase their products....

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Covergirl inspires and delights along Taylor Swift's Speak Now Tour.

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KC Masterpiece hits the road with the BBQ Pit Wagon.

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LG's playful approach to product education for national employees.

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A multisensory approach to engagement.

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Reinventing auto show engagement .

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First-of-its-kind competition attracts nation's top design and marketing students.

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Lexus' interactive play at the 2012 US Open.

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The Road to iHeart Radio Music Festival.

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Dreamforce 2012 breaks records with unparalleled brand experiences.

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Inspiring partners to succeed.

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Chobani's 100 Days to London Celebration in Times Square.

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NetApp surrounds the marketplace at VMworld.

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Showcasing cutting edge technology.

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GPJ case studies in other related customer experience mapping services.


Customer experience mapping is a special strategic methodology we use for evaluating our clients’ audiences at a deep level and then turning those insights into experience design that leads them to take specific actions or come to specific conclusions that benefit the brand in some way.

The most easily recognizable part of the customer experience design are the graphical “roadmaps” that customer experience mapping produces…an easy way for folks to quickly understand exactly how the brand is leading attendees in a purposeful direction and measuring everything that happens along the way – either along the broader purchase cycle or actually in a physical or virtual event, where they are taking specific actions in real-time.

Every branded event, experience or installation we produce entails some form of customer experience mapping; it’s an essential tool to make sure our clients’ brands are fully aligned to audiences’ expectations and the client’s business objectives.

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