Creative Event Marketing

Recent case studies

GPJ worked with KCM and Kingsford in a headline sponsorship of the 2009 Keith Urban tour, connecting the brands with their country music-loving audience..

View case study

COUNTRY Financial took an integrated approach to reach a larger audience than ever before, combining entertainment marketing with online engagement..

View case study

GPJ worked closely with Infiniti's AORs in integrating new marketing campaign elements into the NYIAS exhibit for a seamless brand immersion..

View case study

Find out how GPJ Connect is enhancing customer experiences and filling the gap between event marketing and sales..

View case study

The IBM Information On Demand EMEA Conference opened the doors to market leadership and delivered real ROI..

View case study

Ram Trucks commissioned GPJ to help the brand demonstrate their dedication to national goodwill in a partnership with Zac Brown Band..

View case study

An epic video piece depicts the history of Yan City..

View case study

The Fan Faceoff site allows visitors to create their very own digital Dunkfan character..

View case study

Cisco turned to GPJ with the enlistment of JUXT Interactive to help develop a revolutionary virtual conference..

View case study

GPJ unveiled Nissan's new retail-inspired architecture and approach to using product specialist at the 2010 Auto Shows. .

View case study

An “Ice Cool Evening” with Citibank, was a themed gala dinner which featured top Jazz artists performing throughout the evening..

View case study

Designed to recognize the achievements of Gartner’s performing four hundred Associates, GPJ created a theme of “Rewarding Passion”. .

View case study

A first for any Olympic Games sponsor – net-neutral carbon impact..

View case study

Toyota pushed attendee engagement to a whole new level with the Toyota Vision Wall, one of the largest multi-touch digital installations ever created..

View case study

Attendees raced to try the Honda Eco Assist Challenge interactive simulator..

View case study

IBM put customers in control of the brand experience at a major partner event, SAP's Sapphire trade show and conference..

View case study

A country-wide social media sweepstakes program in China unleashed massive grassroots brand awareness for Lenovo's new ThinkPad line..

View case study

Scion Surface Experience's playful take on autoshow engagement.

View case study

Custom technology takes sports marketing in a whole new direction.

View case study

Toyota's ‘Urban Reveal’ Press Event for the 2012 Camry.

View case study

The Road to iHeart Radio Music Festival.

View case study

Sponsorship that connects online and off.

View case study

Solving business challenges through great design.

View case study

Cash Car tour launches Honda's new 2013 Accord.

View case study

VW's Projection Mapping Time Machine.

View case study

Get the global experiential industry's first 24/7 news app designed just for brand marketers looking for new ideas.

View case study

Turning fans into customers and brand advocates.

View case study

GPJ worked with the London Mayor, Boris Johnson, to help launch the new ICC London ExCeL through a series of viral videos..

View case study

A Global Sales Meeting for 20,000 attendees over 4 days at 100 locations.

View case study

GPJ created the Honda Civic Study Break Tour to provide a much-needed study break to college students during recent finals week..

View case study

NetApp surrounds the marketplace at VMworld.

View case study

Giving hope to future generations.

View case study

Transforming a global sales gathering into a landmark hybrid experience for 20,000.

View case study

Toyota's epic 48-hour challenge sparks national attention.

View case study

GPJ identified a perfect DNA match between Jeep and one of the biggest music events of 2007 – Tim McGraw’s and Faith Hill’s Soul2Soul tour..

View case study

Nissan draws thousands at NYIAS with new branded environments and events.

View case study

GPJ case studies in other related creative event marketing services.


Creative event marketing doesn’t have to mean a massive, outsized spectacle on the world stage. It can just as easily be small. Quiet. A private moment between the brand and a single customer. But no matter the size, creative event marketing means the same thing: to create value for your audience in very personal, participatory and immersive ways; we create brand fans, not just customers.

After all, the most direct route from a brand’s product or service to the mind and heart of a customer is creative event marketing – those moments when a customer comes face to face with a brand and makes a conscious decision to let it in to her/his life based on the experience of the promise. Those moments are the ones we and our clients are always pursuing.

Connect With Us