TATLER Annual Ball

 

Challenge

Beijing’s luxury magazine Tatler celebrated its inaugural year in Beijing with an intimate gala ball at the Westin. Guests included the most prominent figures in Beijing, from business leaders and government officials to top celebrities and a Who’s Who of social luminaries.

Solution

GPJ produced a high-end, ultra exclusive fine-dining and entertainment experience, handling everything from environmental design and fabrication of large staging elements to important details like table linens, flowers and cutlery selection. It was a truly memorable experience, including a professionally choreographed dance troupe to kick the evening off through to after-dinner ball activities that including such activities as a fashion jewelry showcase and cigar rolling.

Result

The gorgeous evening created enormous buzz online and through regional press, as well as word of mouth among the city’s elite. Tatler reinforced its position as a trustworthy brand among this hard-to-reach audience, and photos and mention of the evening continued to be passed around town for months afterwards.