Brand Experience Marketing

Recent case studies

Expo 2010 Shanghai offered a unique venue to launch Cisco’s “Smart+Connected Communities” on a global scale..

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GPJ worked with KCM and Kingsford in a headline sponsorship of the 2009 Keith Urban tour, connecting the brands with their country music-loving audience..

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GPJ identified a perfect DNA match between Jeep and one of the biggest music events of 2007 – Tim McGraw’s and Faith Hill’s Soul2Soul tour..

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Coca-Cola opened their second pop-up store in Beijing to promote the newly launched Glaceau Vitamin Water and celebrate fashion and art..

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Infiniti joins with Louis Vuitton to take luxury on the road with this exclusive brand marketing road tour.

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For the 2008 Olympic Games in Beijing, Lenovo wanted a memorable presence during the two-week event..

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On- and off-road driving course demonstrated legendary 4x4 capability of Jeep® vehicles..

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An epic video piece depicts the history of Yan City..

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IBM chose GPJ to manage its consolidated global marketing activities..

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JUXT helped build a travel-based social networking site for American Airlines..

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Cisco's GSX 2010 took engagement to the next level as a hybrid event with both virtual and face-to-face experiences. .

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The launch the new Rolls-Royce 200EX model “The Ghost” world-wide.

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MINI United - Friends. Festival. Challenge. MINI turns 50..

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GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

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Each year, tens of thousands of IT and communications professionals attend Cisco Live events held around world... .

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Motorola repositions their brand at GSMA.

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The Project: WorldWide Launch event gathered clients, partners, media and employees in NYC to celebrate the future of engagement marketing. .

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Go for a ride with FIAT at the SoHo Gallery, a pop-up automotive marketing concept that breathed new life into traditional auto show marketing..

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Osram's LED technology illuminated Euroshop 2011 through stunning simplicity..

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A country-wide social media sweepstakes program in China unleashed massive grassroots brand awareness for Lenovo's new ThinkPad line..

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"2/3 Charlie Rose and 1/3 Chris Rock", Lexus' Darker Side of Green press event brought an edgy vibe to the sustainability conversation..

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Spinifex's "Dream Cube" brought new levels of interactivity to a global audience at the Shanghai World Expo..

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IBM put customers in control of the brand experience at a major partner event, SAP's Sapphire trade show and conference..

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GPJ created the Honda Civic Study Break Tour to provide a much-needed study break to college students during recent finals week..

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Introducing the Next Generation Lincoln .

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Check out how Mountain Dew created a mash up of music, art and athletics to create a network of Dew Fans on the Action Sports Tour .

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IBM THINK installation at Lincoln Center celebrates a century of innovation and a future of making the world work better.

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Bayer Material Science has now unveiled a new art space to showcase their products....

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Hony Capital is a subsidiary of Lenovo, which held its 2011 annual conference in Shanghai....

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The Porsche Golf Cup was flawlessly produced in the eyes of the players, attendees and Porsche marketing leadership....

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To help Mercedes-Benz launch its innovative smart car lineup, GPJ was tasked with creating the smart Urban Beats Road Show....

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Tencent MIND Forum in Beijing is Tencent’s annual flagship media and marketing event, a must-attend brand experience ....

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Beijing’s luxury magazine Tatler celebrated its inaugural year in Beijing with an intimate gala ball at the Westin....

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IBM THINK installation at Lincoln Center celebrated a century of innovation and a future of making the world work better.

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Eaton welcomes visitors to their new Beijing office with an Experience Center.

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Scion Surface Experience's playful take on autoshow engagement.

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Covergirl inspires and delights along Taylor Swift's Speak Now Tour.

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KC Masterpiece hits the road with the BBQ Pit Wagon.

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Chobani's 100 Days to London Celebration in Times Square.

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GPJ empowers the next generation of marketers with the first ever student brand experience design competition.

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Inspiring partners to succeed.

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Lexus' interactive play at the 2012 US Open.

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Dreamforce 2012 breaks records with unparalleled brand experiences.

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A multisensory approach to engagement.

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Reinventing auto show engagement .

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Big Data Best Practices.

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Custom technology takes sports marketing in a whole new direction.

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Showcasing cutting edge technology.

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A Global Sales Meeting for 20,000 attendees over 4 days at 100 locations.

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Nissan draws thousands at NYIAS with new branded environments and events.

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The Road to iHeart Radio Music Festival.

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AMD brings a new brand experience to SIGGRAPH.

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Bringing sexy innovation back to CES.

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Learn how GPJ helped AMD use an integrated experiential campaign to engage its developer community more deeply than ever before..

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MINI's global Creative Use of Space campaign stops in NYC for Fashion Week..

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EMC's fastest launch, blending physical and digital.

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NetApp surrounds the marketplace at VMworld.

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Giving hope to future generations.

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Rallying the global technology community Creating a Faster Forward World.

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Telling better brand stories through experience for a global buying audience.

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Transforming a global sales gathering into a landmark hybrid experience for 20,000.

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Toyota's epic 48-hour challenge sparks national attention.

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Toyota's ‘Urban Reveal’ Press Event for the 2012 Camry.

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Advanced customer engagement for global meetings and events.

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Experience Marketing for the Super Bowl.

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A dynamic, sensory engagement.

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GPJ case studies in other related brand experience marketing services.


A true brand experience is so much more than an interaction…it’s that moment in time when a customer not only sees the brand promise but is able to live it in ways that drive deep affinity and loyalty. At GPJ we’re experts at getting to the heart of what matters most to your audiences and then developing holistic experiences that attract, engage, empower and activate individuals and whole brand communities.

Our approach to brand experience is all about operating on multiple levels (rational, emotional, psychological etc.) and executing using the right mix of media and mediums that are authentic to the interests, behaviors and expectations of your customers.

The result is a natural, participatory brand experience that cuts through the clutter and truly engages, rather than just interrupt.

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