B2B Event Marketing

Recent case studies

The Asia-Pacific Economic Cooperation relied on GPJ to provide an worthy environment for high-stake meetings..

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The IBM Information On Demand EMEA Conference opened the doors to market leadership and delivered real ROI..

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GPJ helped change consumer perception of BlackBerry to a cool lifestyle product, using John Mayer as the catalyst..

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Motorola used the 2008 International Consumer Electronics Show to launch its new consumer-focused portfolio as a multimedia experience..

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Cisco turned to GPJ with the enlistment of JUXT Interactive to help develop a revolutionary virtual conference..

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Powerade asked JUXT to create a site that reinforced their position as the only "complete sports drink.".

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JUXT designed and built the hub site for Sprite Step Off, the largest multicultural marketing program in Coca-Cola's history..

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A groundbreaking, multimedia exhibit connected Scion with the young adult audience. .

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For the 2010 Auto Show season, Acura debuted a DWELL-inspired exhibit, using a new GPJ eco-friendly fabrication technique..

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GPJ unveiled Nissan's new retail-inspired architecture and approach to using product specialist at the 2010 Auto Shows. .

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As a corporate sponsor of the Tate Modern, Centrica and GPJ had the unique opportunity to stage a gala evening in the gallery..

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Three thousand staff, two continents, sixteen countries, five hundred thousand flags!.

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GPJ is bringing IBM’s ‘Smarter Planet’ vision to life in their global event experience portfolio. .

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IBM put customers in control of the brand experience at a major partner event, SAP's Sapphire trade show and conference..

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Introducing the Next Generation Lincoln .

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Life Technology's seamless integration of GPJ Connect into the event experience enabled the brand to increase lead capture and drive attendee engagement..

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Showcasing cutting edge technology.

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Bringing sexy innovation back to CES.

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Nissan draws thousands at NYIAS with new branded environments and events.

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Motorola repositions their brand at GSMA.

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CMOs share proven engagement plans.

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AMD brings a new brand experience to SIGGRAPH.

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Dreamforce 2012 breaks records with unparalleled brand experiences.

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Get the global experiential industry's first 24/7 news app designed just for brand marketers looking for new ideas.

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Advanced customer engagement for global meetings and events.

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EMC's fastest launch, blending physical and digital.

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Telling better brand stories through experience for a global buying audience.

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Space Camp for Adults.

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Toyota's ‘Urban Reveal’ Press Event for the 2012 Camry.

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Osram's LED technology illuminated Euroshop 2011 through stunning simplicity..

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GPJ case studies in other related b2b event marketing services.


Business-to-business (B2B) marketing has undergone massive change in the last decade. At GPJ we’ve helped pioneer many of those changes in the event marketing arena, touching on everything from content management technology for global trade show portfolios to data strategies that tie together multi-channel sales and marketing like never before. B2B clients continue to come to us because our account teams are specialists in solving their business challenges.

We believe that B2B event marketing development requires more than bringing in the latest tools and technology to traditional event formats. Rethinking techniques, such as regionalizing road shows and co-locating event experiences with partners and distributors, is often just as important. At the end of the day, we’re all about helping clients see their customers in new ways and developing original content and experiences that make a difference.

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