27 Jan 14

Tracking 2014's top experiential tech trends

07 Jan 14

NAIAS Sets the Pace

With the show only weeks away, GPJ's Chris Murphy weighs in on how the Detroit Auto Show evolved to help auto brands bring their best game to create buzz, engage customers and create results.

18 Dec 13

GPJ's Jackson Ranked #1 on Event 100 List

Kudos to our very own Kevin Jackson for being named the #1 event pro on the prestigious annual Event 100 list from Event Magazine - a big honor! By way of comparison, last year's winner was Danny Boyle, director of Trainspotting and Slumdog Millionaire and the artistic director of the London Olympics. Check out the link for all the details.

13 Dec 13

GPJ Clients Take Home 8 Event Design Awards

Amazing job! Our clients Cisco, IBM, Nissan and Toyota, took home eight Event Design Awards for Best Integration of Social Media, Best Online/Virtual/Microsite/App, Best Consumer Event/Exhibit, Best Brand Pavilion, Best Hospitality Area, Best Exterior, Best Trade Show Environment and Best Use of Media A/V.

04 Dec 13

It's Official! Camp Jeep Hits 1 Million Test Rides

02 Dec 13

Legendary Camp Jeep Hits 1 Million Test Rides

Marketing Daily has all the details about this legendary long-running experiential campaign breaking past all previous records.

20 Oct 13

GPJ Appoints New Leadership Team

Today we announced the appointment of an exciting new senior management team. Chris Meyer has been appointed Chief Executive Officer, and Denise Wong, currently Executive Vice President, Growth and Business Development, has been promoted to President.

28 Aug 13

GPJ Again Named to "It List" of Top Agencies

We're humbled to once again rank among the top creative agencies in the world. Check out what they have say in this annual It List ranking from Event Marketer.

19 Aug 13

Experience Design from the Brand X Challenge

If you missed the amazing story of Brand X, the experience design challenge we issued to design and marketing students nationwide (USA) in collaboration with our friends at Under Armour, check out the recap of all the ideas submitted in this special 18-page feature in Event Marketer. As the marketing industry increasingly embraces multichannel experience design to improve consumer and customer engagement, the Brand X platform is attracting the next generation to our space.

19 Aug 13

BtoB Mag: Events Get Strategic With Digital

BtoB Magazine takes a look at the Digital Playbook and interviews GPJ's David Rich, CEIR's Nancy Drapeau and Thermo Fisher Scientific's Lynda Thomas for ideas on how to activate against the findings.

12 Aug 13

Download the All-New Digital Playbook Today

A special cross-industry collaboration representing the major players in the trade show and conference market has released the Digital Playbook, a new research and guidance piece meant to be an actionable tool for corporate marketers, show owners and association executives looking to optimize their social media and digital marketing.

Now available at www.gpj.com/digitalplaybook, the report outlines specific recommendations in three areas: revenue generation, attendee and customer engagement and cost containment.

15 Jul 13

Crain's: GPJ "Fastest Growing Company"

Crain's Detroit lists GPJ among some amazing companies in their annual "Fastest Growing Company" list.

06 Jun 13

Exhibit/Conference Pros: Support the Digital Playbook

If you're an exhibit or conference marketer, you know that digital and social media has a ton of potential to drive more value for your brand and your audience. That's why we've joined with Exhibitor Magazine, CEIR/IAEE, INXPO and the ASAE to do something totally new - a results-oriented research piece on how to deploy digital strategy and tactics called The Digital Playbook. For the first time, every level of the industry will be represented in one single research piece (we think that's pretty cool). The thing is, we need your help. Please take 10 minutes to fill out this quick survey and we'll get you a free advance copy before anyone else. Thanks for your help!

16 May 13

The Marriage of Experiential and Digital

The convergence of digital and physical bolsters the strengths of each while mitigating the other’s weaknesses.

15 May 13

AdAge Ranks GPJ #1

For the fourth year in a row, AdAge has recognized us as the top experiential agency in the world - here's a press release with some details on what that means for us and our clients.

13 May 13

GPJ Welcomes Industry Veteran Jude Braunstein

Marketing industry veteran Jude Braunstein joined us as Executive Director, Client Services, based in our New York City office.

07 May 13

GPJ Launches EM Mobile App - Download It Now!

The global experiential industry's first ever rich content application is available for free, right now. Developed by GPJ and our partners JUXT and Event Marketer magazine.

02 May 13

Get More Value from Meetings & Events

A seminal piece running in CMI that explores GPJ's Strategy + Planning practice's approach to creating more value (revenue, cost containment and audience engagement) through meetings and events. Check this out!

02 May 13

Brand X Winning Campaign Announced

After months of collaboration among undergraduate design and marketing teams nationwide, the organizers of the first-ever experience design competition —the Brand X Challenge — today awarded a team of three undergraduate students from North Carolina State University first place honors for their campaign concept “Unleash Your Athlete.” The winners—students Elizabeth Meyers, Miranda Melton and Shelby Aranyi —beat out more than 60 other teams, impressing a panel of 40 judges drawn from some of the world’s top global brand marketing teams and design industry associations.

26 Apr 13

'Unleash Your Athlete' Wins Brand X Challenge!

23 Apr 13

GPJ Named Experiential Creative "Champion"

The first-ever Fab 50 ranking of top exhibit marketing agencies just came out from Event Marketer and they had some pretty nice things to say about our creative and strategy teams' work.

21 Mar 13

GPJ & Mill Publicita Form Strategic Partnership

We're proud and excited to announce a strategic partnership agreement with Mill Publicitá, one of Latin America’s premier event marketing shops.

13 Mar 13

GPJ Creative: Getting Closer to the Customer

GPJ's John Trinanes speaks with Yahoo's Ad blog on how brands should use experiential marketing in 2013.

12 Feb 13

First-Ever Experience Design Challenge Is Here!

Together with sports performance brand Under Armour and Event Marketer & Event Design magazines, we are looking for the marketing industry's future brand designers and thinkers to participate in a first-of-its-kind national competition - The Brand X Experience Design Competition. Here's the official release and a link to the online hub on Facebook: www.facebook.com/brandxchallenge

27 Jan 13

Brand Engagement Via B2B Hybrid Events

Cisco's Global Sales Experience proves that, as in all things, emotional engagement is a key part of the brand relationship, whether that happens online, on devices or face-to-face (in the case of GSX, all three).

23 Jan 13

Join GPJ's Special CMO Breakfast Event Now!

Together with the Ad Club, we're doing a special CMO Breakfast event with IBM's John Kennedy, VP Corporate Marketing at IBM, next month at Bloomberg's HQ in New York City. It's going to be a highly interactive event exploring how IBM is adapting to today's marketing landscape, the changing nature of the CMO role and how to build an authentic brand culture. More details and register via the link below!

15 Jan 13

GPJ's New Designer Fragrance for Nissan

The New York Times looks at how GPJ incorporates scent into a new high concept branded environment at the NAIAS.

12 Jan 13

USA Today: Nissan's Special NAIAS Experience

USA Today takes a look at Nissan's special new immersive environment we created for the brand, debuting at the North American International Auto Show.

02 Jan 13

GPJ Digital Lead: Tech To Watch Out For at CES

GPJ's Kenny Lauer, VP of Digital Experience, speaks with Yahoo!'s Advertising Blog about exciting technology to watch out for at CES.

13 Dec 12

GPJ Appoints New Creative Talent

GPJ today announced the appointment of creative veteran Jorge Narvaez-Arango as Vice- President of Creative, IBM Worldwide, a brand for which GPJ serves as agency of record for all global customer event programs.

12 Dec 12

CES 2013: Quick Primer for Brands & Consumers

GPJ's Kurt Miller kicks off Huffington Post's tech coverage of the upcoming Consumer Electronics Show with some guidance for brands and consumers alike.

26 Nov 12

"Experiential is core consumer behavior"

Australia's B&T Magazine on the 'experiential explosion': “Experiential is core consumer behaviour, says Grant Higgins, senior creative director at George P Johnson. “People want to be with other people, share and talk face-to-face. And digital has only served to grow the events and experiential industry.”

05 Nov 12

Liberty Mutual: Strategic Event Marketing

Learn how Liberty Mutual Insurance transformed itself into a strategic event & engagement marketing brand.

02 Nov 12

Toscano: The Forces Changing Experiential

GPJ's Richard Toscano sat down with the folks at Special Events Magazine to talk about the radical convergence of better content, technology and the "unconference" event model that is shaking up traditional B2B event marketing.

31 Oct 12

AMA Feature: CMOs & GPJ on Engagement

Our unique collaboration with the American Marketing Association produced a CMO panel event earlier this year focusing on how brands can be truly engaging, and how to turn that into better business results. CMOs from Liberty Mutual, Bausch + Lomb, Boston Red Sox and Life is Good participated, GPJ's Strategy + Planning lead David Rich set up the conversation and moderated. Here's a six-page spread currently running in the AMA's Marketing News Magazine based on that event.

29 Oct 12

Cisco Marketing Innovation Award to GPJ

Cisco Systems awarded GPJ its prestigious Innovation Award for design and activation of the brand’s experiential activities worldwide.

23 Oct 12

Design Awards: Emirates, Chrysler, IBM & Cisco

Out of hundreds of submissions from across the globe, a prestigious panel of designers, architects and marketers singled out four George P. Johnson client programs for their provocative experience design, marking them as the industry’s best thinking in consumer sponsorship, virtual-hybrid corporate events and public spaces/installations.

16 Oct 12

Denise Wong Joins GPJ

The world’s number one ranked event and experience marketing agency, George P. Johnson (GPJ), today announced the appointment of marketing industry veteran Denise Wong to Executive Vice President, Growth & Business Development, based in the agency’s Torrance, CA office. Wong will lead GPJ’s growth in North America, spearheading its effort to re-make how brands view experience as a strategic asset.

28 Sep 12

Three GPJ Clients Win Big in London

Last night at London's Museum of Natural History, C&IT Awards went to IBM for Best Sustainable Event Solution, Cisco for Best Use of Technology or Social Media and Conference of the Year for Zumba.

10 Sep 12

GPJ Named Top 25 Meeting & Event Agency

GPJ was named one of the world's best meetings and event agencies by Corporate Meetings and Incentive's Magazine.

05 Sep 12

Experiential Trends for Brands in India & Beyond

GPJ's Rasheed Sait offers some fresh thoughts that are a must-read for brand marketers planning on using experiential to grow their business in India and pretty much everywhere else.

27 Aug 12

It List: GPJ Designers Among Best in the World

Event Marketer's much-watched annual It List ranking of the world's top experiential agencies notes GPJ's diverse creative capabilities, ability to help brands execute globally, and especially the importance of fantastic design.

23 Aug 12

Augmented Reality and More at Cisco House

Event Marketer Magazine stops by the Cisco House at the Olympics, loving the 3D, augmented reality and other interactive and storytelling elements we brought into the experience.

07 Aug 12

Olympics Video Exclusive: The Cisco House

The UK's Event Magazine stops by the Cisco House at the London Olympics, and GPJ's own Andy Bass tells us about the gesture-based technology, 3D presentations and other high-end techniques the brand is using to showcase it's vision for a more connected world.

02 Aug 12

Nissan Awards GPJ Global Creative Brief

We're excited to announce that Nissan Motors has awarded GPJ a prestigious four-year design assignment for its global event activation, a strategic role that involves the development and creation of a whole new design vocabulary for the brand, as well as how that is expressed through physical experiences, especially auto shows.

A long-time client of ours, Nissan awarded the business on the basis of creative thinking, design capability and the ability to bring a new design thesis to life everywhere Nissan engages customers.

The brief touches on some of the hottest topics in design right now, including not only great design but how that is activated globally, consistently and cost-effectively for a brand as far flung and ambitious and Nissan. Within the design community, this type of work has been getting a lot of attention recently, as brands seek to build and activate their brands through better design-thinking with an eye towards the bottom line.

30 Jul 12

How Events Sit Within an Engagement Strategy

In their annual PROMO 100 ranking issue, GPJ's Jeff Rutchik is asked how events build brands by enabling deeper engagement.

27 Jul 12

CI&T Visits Cisco House at London Olympics

One of the UK's top marketing magazine stops by the Cisco House at the London Olympics - and they brought their camera.

20 Jul 12

GPJ Client MWV Embraces Interactive Tech

In its annual issue on event marketing, US-based BtoB Magazine takes a look at how GPJ client MWV is using interactive technology within its exhibit portfolio to drive better results.

16 Jul 12

Five Engagement Rules for B2B Marketing

GPJ's Jon Hickey offers some strategic guidance as part of BtoB Magazine's annual special issue on the role of events and experiences within the integrated marketing mix.

02 Jul 12

Auto News: Brands Spend in Non-Traditional Growing

20 Jun 12

PROMO: GPJ #1 Ranked Experiential Agency

Promo Magazine's closely watched annual ranking puts GPJ out ahead in the experiential category.

15 Jun 12

Second Screen and Social @ the 2012 Olympics

Some guidance for brands from GPJ's VP, Digital Experience Kenny Lauer on the power of "second screen" interactivity and social media at this Olympics and those to come. Some great tips on how to deploy this technology across any kind of experiential.

14 Jun 12

GPJ Teams Up with PS Communication

GPJ has teamed up with PS Communication to form an experiential powerhouse in the Nordic region.

04 Jun 12

Experiential = Social Buzz & Results For Chrysler

This Advertising Age article highlights how GPJ is helping client Chrysler Group, including FIAT and Ram Trucks brands, use experiential ride-and-drive programs to create social media buzz and drive traffic to the dealer network.

22 May 12

Spotlight: GPJ Creative Lead on Engagement

John Trinanes, SVP Creative for George P. Johnson, chats with Event Design Magazine on the future of creativity in marketing.

22 May 12

Harley-Davidson Road Show Tours Australia

GPJ is helping one of world's most fascinating brands engage customers across Australia.

21 May 12

Hansen Joins GPJ as Lead Creative in SF

The world’s #1 ranked experience marketing agency, George P. Johnson (GPJ), today announced the appointment of creative industry veteran Natalie Hansen to Executive Creative Director, based in the agency’s San Francisco office.

16 May 12

GPJ Named #1 Event Marketing Agency

Advertising Age's Annual Agency Report ranks GPJ the top agency in its class for the third consecutive year.

14 May 12

Register Now: CMOs on Engagement Marketing

Register today for a unique event (Thursday May 24th in Boston, MA) where CMOs from Bausch + Lomb, Liberty Mutual Insurance, Boston Red Sox and Life is Good Share insights into how they are engaging their customers to drive better marketing results.

11 May 12

GPJ in Forbes: It's All About Brand Experience

GPJ's David Rich, SVP, Strategy + Planning, discusses the power of branded events and experiences in Forbes' CMO Network.

03 May 12

GPJ Clients FIAT and Cisco Win Coveted Ex Awards

Two GPJ clients took home Ex Awards - the industry's highest honor: FIAT for Best Pop-Up Store/Retail and Cisco for Best Digital + Live experience. They were selected from hundreds of submissions from across the globe for both their core idea and execution.

01 May 12

GPJ Expands in Middle East with Action Impact

Global experience marketing agency George P. Johnson today announced a strategic partnership agreement with Action Impact, (http://www.actionimpact.com/) the leading brand experience agency in the Middle East. Under the terms of the agreement, Action Impact will represent GPJ in the MENA region, providing support to GPJ clients, while GPJ will support Action Impact regional clients internationally.

25 Apr 12

Vote for the Best Brand Experience Ideas!

Public voting is now open on Boston.com for our inaugural brand experience design competition - I've Got Game - featuring the UK's Liverpool Soccer Club! Check out some of the great ideas from New England's best design students and vote for your favorite!

18 Apr 12

Creating Brand and Consumer Connection

Marketers are constantly looking for new and creative ways to engage and establish an emotional connection with consumers. At the same time, they face added pressure to demonstrate a tangible return on marketing investments in an increasingly complex, information-overloaded environment; one where it has become increasingly harder to connect with consumers in an engaging and relevant way. The solution? Experiential marketing.

10 Apr 12

B2B Mag: Always-On Virtual Experiences

IBM's Larry Cook and GPJ's Kenny Lauer on how physical and digital experiences blend to drive customer engagement.

03 Apr 12

EM Tip of the Month: The Social Enterprise

GPJ's Kurt Miller offers ways that brands can leverage content and a more social brand experience to drive results.

03 Apr 12

GPJ in MediaPost: Inspiring Audiences

GPJ's David Rich: "For 100 years, event and experience marketing campaigns have consistently cut through the clutter of marketing precisely because the premise behind these campaigns has been that serving the audience with useful information or inspiring them with an irresistible experience must take priority over the brand message."

28 Mar 12

Chrysler and IBM Champion Power of Live Events

Bolstered by digital, live experiences are activating brands like never before.

05 Mar 12

Digital Experience Maven Esther Lim at SXSWi Next Week

GPJ Executive Director of Digital Experiences speaking on "The Rise of Co-Created Storyworld Communities" at SXSWi.

24 Feb 12

Chrysler and Scion Use Experiential and Interactive

Event Marketer gives a nod to two of the world's most progressive brand marketing teams, who focus on creating intimate, event-based brand experiences (this time through auto shows).

20 Feb 12

Brad Bryen Joins GPJ in NYC

Experiential industry veteran joins #1 ranked experience marketing industry.

13 Jan 12

Motorola the Talk of CES 2012

GPJ is helping Motorola launch new products at CES 2012 with this amazing stunning brand experience.

19 Dec 11

GPJ in Forbes: Retailers Blurring Physical, Mobile & Online

GPJ's Strategy + Planning lead in Forbes on "synching presence to (purchase) inspiration."

07 Dec 11

Latest High Tech Product Launch

Toyota embraces technology to engage customers in a more immersive, effective brand experience.

17 Nov 11

Scion's Interactive Consumer Experience

Scion embraces dynamic, content-driven brand experiences to reach consumers.

14 Nov 11

COVERGIRL and Taylor Swift Campaign Wins Billboard Award

GPJ sister agency G7 helps COVERGIRL win concert marketing award from Billboard for marketing innovation

01 Nov 11

The Taxi of Tomorrow Hits NYC

Nissan's Taxi of Tomorrow brand experience at the Flatiron Building introduces the public to a remaking of the iconic NYC taxi.

31 Oct 11

Emerson Reboots its Brand Experience

Event Marketer Magazine takes a quick look at how this tech innovator shook things up at this year's Oracle Open World.

04 Oct 11

GPJ Named #1 Agency by Special Events Magazine

Recognized for its focus on more strategic and creative ideas, technology, and social media, global and independent experiential agency George P. Johnson (GPJ) has once again been named the top special events agency by Special Events magazine.

04 Oct 11

GPJ Announces Creative and Strategy Promotions

The world’s top ranked experiential marketing agency, George P. Johnson, today announced the promotion of two senior executives: Mark Mullen to Vice President, Strategy + Planning and John Trinanes to Senior Vice President, Creative.

27 Sep 11

IBM's THINK installation at Lincoln Center

Fast Company covers a landmark public exhibit created by IBM to celebrate both its vision for a "smarter" future as well as the company's 100th year anniversary.

09 Sep 11

Largest Projection Mapping Ever: Moscow Day

Fellow Project: WorldWide agency Spinifex just created the largest projection mapping project EVER, celebrating Moscow Day and sponsored by Alfa Bank.

17 Aug 11

Brand Marketing in a Downturn: Amour on CNBC Squawk Box

Project: WorldWide Asia Pacific CEO Mike Amour on CNBC Asia advises brand marketers to stick to the fundamentals to thrive in the face of economic headwinds.

27 Jul 11

The 24/7 Digital Experience: IBM's VEC

This article from Event Marketer covers IBM's groundbreaking Virtual Event Center - named the best 100% virtual event of 2010 - and its remarkable impact on IBM's business.

22 Jul 11

CNBC: Global Brand Marketing

Project: WorldWide's Mike Amour on CNBC's Squawk Box with guidance for brands playing on the global stage.

11 Jul 11

FIAT Gallery Wins #1 Pop-Up Retail Experience of the Year

GPJ's assignment for FIAT's Gallery in NYC's SoHo district was named the best Pop-Up Retail/Brand Pavilion activation of the year by Event Design Magazine. Check out the full release here: http://bit.ly/pvMw2B

30 Jun 11

CEMA Highlights GPJ Digital Lead Kenny Lauer

Leading organization for tech event marketers profiles GPJ's digital lead and his new LEAp social and digital media offering for experiential campaigns.

14 Jun 11

Honda's Civic Study Tour Blurs Online and Physical Experience

Honda and GPJ merge the digital and physical, using Facebook to drive buzz around multi-school Civic Study Break Tour and SMS to insure deep interaction and product education.

18 May 11

Ex Award 'Best Virtual Event of 2010': IBM Virtual Event Center

11 May 11

Video: Camp Jeep Named Top Brand Experience of the Past 25 Years

The 2011 Exhibit Design Awards bestows "Best Exhibit of 25 Years" on Chryslers's Camp Jeep New York 2004.

02 May 11

AdAge Ranks GPJ #1 Event Marketing Agency

The much-watched 2011 Annual Agency Report marks GPJ as the #1 event agency, confirming the value of strategic brand experiences online, on devices and through physical events.

01 May 11

Del Grossi Joins GPJ in Brazil

26 Apr 11

Style and Design at Fiat's SoHo Gallery

PSFK gives a thumbs up to Fiat's style-conscious brand activation

05 Apr 11

Virtual is a Long Term Advantage

GPJ's David Rich comments on the impact of virtual extensions to physical B2B brand experiences such as trade shows and conferences.

17 Mar 11


Engagement Marketing Network Adds Award-Winning Marketing Agency to Global Roster

After Six Consecutive Years of Growth, Partners + Napier Gains Global Platform

Auburn Hills, MI (March 17, 2011) – Project: WorldWide today announced the acquisition of Partners + Napier, a full-service agency ranked by Advertising Age as one of the top small agencies of 2010. The deal furthers Project: WorldWide’s mission to offer a new solution to marketers: an independent, global agency network grounded in engagement marketing. Financial terms are not being disclosed.

This move comes on the heels of six consecutive years of growth at Partners + Napier, which handles branding, advertising, digital and shopper marketing duties for top North American consumer and BtoB brands, such as Eastman Kodak Company, Delta Private Jets, UPS and Bausch + Lomb.

“Partners + Napier is a highly accomplished agency that adds award-winning brand strategy and best-in-class brand communications talent to our global network. Powered by talent who grew up away from Madison Avenue, its heritage and unique agency culture make it a perfect fit for our approach to engagement marketing,” said Robert G. Vallee, Jr., Chairman and Chief Executive Officer, Project: WorldWide.

Partners + Napier joins Project: WorldWide at a time when brands are seeking new ways of engaging consumers, employees and other audiences. Project: WorldWide provides Partners + Napier with a platform to create, produce and execute ideas efficiently and measurably on a global scale, unencumbered by the constraints of the traditional holding company model.

“Project: WorldWide is a like-minded network of agencies that are bringing real innovation and impact to ambitious clients through an engagement-focused approach,” said Sharon Napier, CEO of Partners + Napier, who will also serve on the Project: WorldWide Global Strategic Leadership Team. “Our cultures are very similar in that we both champion entrepreneurial, client-focused and strategic thinking, and we’re excited to be part of this alternative model.”

The Project: WorldWide model benefits marketers who aim to generate consumer demand through ideas grounded in engagement, as opposed to traditional advertising and marketing, executed across a truly collaborative global network. The employee-owned network promotes a non-media-based revenue model, placing value on ideas instead of media spend. Project: WorldWide ensures a complementary, non-competitive approach, placing clients’ needs at the forefront of the business.

Napier added: “Being part of Project: WorldWide will give us the infrastructure, capabilities and platform to continue to grow with the momentum we have built over the past six years, while we maintain the same culture and spirit of independence that has made us who we are.”

In joining Project: WorldWide, Partners + Napier aligns itself with companies including award-winning experience marketing agency George P. Johnson, G7 Entertainment Marketing, interactive marketing shop JUXT Interactive, multimedia production content company Spinifex and several other agencies globally.


About Partners + Napier (www.partnersandnapier.com)

Partners + Napier is an ideas agency of 150 creative minds, with full-service offices in Rochester, NY and Atlanta, GA, and field offices in New York, NY and San Francisco, CA. The agency serves a diverse roster of local, national, and global clients, including Eastman Kodak Company, Delta Private Jets, UPS, Constellation Wines, US and Bausch + Lomb. In 2010, Partners + Napier was honored by Ad Age as one of the top small agencies in the country and was also recognized as one of Ad Age’s 30 Best Places to Work in Marketing & Media. Partners + Napier is a Project: WorldWide agency.

About Project: WorldWide (project.com)

Project: WorldWide is a privately owned, independent and global network of specialized agencies that gives marketers access to big ideas and the ability to deliver those ideas across multiple channels in a seamless, integrated fashion. Wholly- and partially-owned Project: WorldWide entities include George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, The Spinifex Group and Raumtechnik. Project: WorldWide agencies currently serve many of the world’s top brands, including BMW, Cisco, Chrysler, IBM and Toyota, through online and physical brand experiences, enabling marketers to use engagement as means to improve marketing results and generate greater ROI through more targeted, relevant and meaningful brand experiences that create, deepen and accelerate profitable relationships.

Media Contacts:

Tom Maher

Director, Marketing Programs

PR and Corporate Communications

Project: WorldWide



Theresa Tepper

Managing Director

Powell Communications



28 Feb 11

Albitz: "Experiential Moving to the Center"

In this "Profile in Leadership", Erik Hauser of the Experiential Marketing Forum chats with GPJ's lead Creative Robert Albitz on creativity, design and what the future holds for marketers and agencies alike.

18 Jan 11

Toyota and Lexus Use Media to Delight NAIAS Attendees

PSFK takes a look at how the auto maker is using 'video pillars and walkways' to amaze attendees.

14 Jan 11

Toyota's Multi-Touch Wall Shines in Detroit

Event Marketer takes a close look at Toyota's multimedia installation at the North American International Auto Show.

03 Jan 11

Cisco (once again) Innovates Virtual Events

Event Marketer Magazine looks at the second year of the Global Sales Experience and how Cisco and GPJ evolved the brand into a cutting edge, global "hybrid" event.

08 Dec 10

Social Media Expert Sheri Sullivan Joins GPJ's Global Strategy Practice

Move reflects demand for social media marketing that delivers strong results

02 Dec 10

NY Times: IBM and Cisco's Virtual Events

15 Nov 10

'Letters for Lyrics' Campaign Nominated for Billboard Touring Award

Integrated online, mobile device, concert activation and dealer network program helps Zac Brown Band and RAM Trucks engage millions and send 300K+ letters to US troops serving abroad.

10 Nov 10

GPJ to Keynote Virtual Event on Hybrid Event Marketing

Register now to hear from GPJ Senior Vice President, Client Services, Fiona Bruder, on best practices in hybrid event marketing, as well as insights from IBM and Fortune Magazine. Event date: December 9th, 10-12pm PST.

29 Oct 10

Free Digital + Exhibit Marketing Guidance Available

New Digital + Exhibit Marketing Insights 2010 provides a roadmap to trade show marketers on how to implement social media, microsites and more

27 Oct 10

GPJ and InXpo Renew Virtual Event Partnership

27 Oct 10

Report Indicates More Events Embracing Digital Media

19 Oct 10

New Agency Network Project: WorldWide Launches

07 Oct 10

George P. Johnson and The Active Network Inc. Form Event Technology Alliance

30 Sep 10

Cisco's GSX hybrid event engages 21,000

Cisco's Global Sales Experience

30 Sep 10

Planning 2011? Download EventView 2010 research now

EventView 2010 now available

21 Sep 10

AMD awards event marketing AOR to GPJ

Press Release

15 Sep 10

Behind the scenes at JUXT Interactive

Web Design Magazine

13 Sep 10

AMD picks GPJ for global event marketing AOR

Austin Business Journal

01 Sep 10

Jeep Rocks and Rolls Across the Country to Introduce Vehicles

Event Marketer Magazine

19 Aug 10

NBA: Coolest brand engagement in our website's history

Pro Award Finalist for Best Web-Based Promotion

13 Aug 10

Podcast Interview: RISE Award winner David Rich interviewed about strategy, social media and more

RISE Award Interview

09 Aug 10

GPJ Appoints Kenny Lauer Digital Lead


03 Aug 10

Planning for 2011? Download GPJ's Marketing+Procurement report

Marketing+Procurement Insights

03 Aug 10

Two Sprite campaigns in running for best web promotion PRO Award

Annual PRO Awards

29 Jul 10

EA uses rich media to compete at E3


28 Jul 10

Strategy pioneer David Rich receives MPI's elite RISE Award

Recognizes lifetime contribution to strategic marketing

21 Jul 10

EA, Virgin Mobile, Boston Scientific and others join GPJ in EM roundtable

Measurement, social media and more

16 Jul 10

GPJ's Robert Vallee Named to BtoB's Who's Who in Marketing

BtoB Magazine

15 Jul 10

Exhibit marketing retains strategic power to engage customers

BtoB Magazine

23 Jun 10

GPJ's "Take Me There Boris" Viral Campaign Launches London's New ExCel


21 Jun 10

GPJ and Brand Marketers Re-think Customer Engagement


21 Jun 10

GPJ and Mayor of London Launch Take Me There Boris Campaign

Promotional effort for launch of London's ExCeL

21 Jun 10

Nearly half of CMOs Use Experiential for Engagement

MIN Online

16 Jun 10

Engagement Moves Up the CMO Agenda

Download the GPJ-Forbes Report Now

07 Jun 10

Event Marketer IT List: GPJ the Master of Hybrid Event Marketing

2010 Event Agency IT List

07 Jun 10

GPJ's Rich Honored with MPI RISE Leadership Award

First-ever RISE award winner for Industry Leadership

02 Jun 10

JUXT Re-Designs Sprite.com, Highlights Sponsorship

JUXT Interactive

24 May 10

Video: Cisco's Grand Ex Award for Cisco Live!

Event Marketer

18 May 10

GPJ Appoints SF Office and Strategy Leads

Higgins and Mullen join GPJ's fast-growing northern California office

13 May 10

GPJ Ranked #1 Event Marketing Agency by Ad Age

Advertising Age

30 Apr 10

Download Our Guide to Cutting Costs and Increasing ROI With Portfolio Planning

Part of GPJ's 'Create Results' series with the Event Marketing Institute

28 Apr 10

Finance and Marketing: A Quick Guide to Deeper Collaboration

CFO Magazine and GPJ

26 Apr 10

COUNTRY Financial Launches "Road Trips and Guitar Picks"

Press Release

26 Apr 10

GPJ's Kurt Miller On 'Holistic' Event Marketing Using Digital

BtoB Magazine Interactive Guide

26 Apr 10

MarketingDaily: Country Financial Sponsors 'Road Trips'


23 Apr 10

GPJ UK Appoints Dobson Director of Public Events

Events Magazine

20 Apr 10

Winning Design: PSFK Gives Nod to Infiniti at NY Auto Show


13 Apr 10

Gaming Deepens Audience Engagement

MPI Online Exclusive

02 Apr 10

Lexus' 'Darker Side of Green' Event Brings Out Starpower

Kevin Bacon, Maggie Gyllenhaal and others support climate debate

01 Apr 10

Jeep's Tweet To Win Contest Winner Celebration

Jeep blends social media and event marketing at the NYIAS

31 Mar 10

GPJ Client Programs Nominated for Four Ex Awards

Nods for innovation in interactive design, virtual and more

31 Mar 10

GPJ Named GM 2009 Supplier of the Year

Press Release

23 Mar 10

Country Financial's 'Road Trips and Guitar Picks' Launches

Jewel, Jason Aldean join 360 experiential sponsorship campaign

19 Mar 10

GPJ Handles June Launch of ICC London Excel


14 Feb 10

Exclusive: CIT Cribs Goes Inside GPJ UK

CIT Magazine

11 Feb 10

GPJ Empowers Marketers to Tackle ROI Quest

Successful Meetings

10 Feb 10

Cisco Awards Networkers Middle East to GPJ

CIT Magazine

01 Feb 10

Salesforce.com Harnesses Web for Dreamforce

Best Practices: EXPO Magazine

15 Jan 10

Cover Story: Cisco's GSX Re-defines Emerging Virtual Event Model

Successful Meetings Magazine

11 Jan 10

GPJ's Portfolio Approach to Strategic Event Marketing


22 Dec 09

Happy Holidays and New Year from GPJ!

Happy Holidays and New Year from GPJ!

17 Dec 09

Event Marketer Best Practices: Cisco and GPJ Set the Bar High with GSX

Event Marketer Magazine (pdf)

19 Nov 09

GPJ Clients Win Experiential Design Awards, Bank of China and MINI Take Home Gold

Press Release

17 Nov 09

Alternate Reality Gaming Engages 19,000 at GSX

BtoB Magazine

15 Nov 09

Marketers Use Gaming to Drive Engagement, GSX Breaks New Ground in Virtual

CMI Magazine

12 Nov 09

Making the Case for More Insightful Experiential Metrics

Meetings and Conventions Magazine

12 Nov 09

Mobile Marketing Extends Reach, Impact of Sponsorship Dollars

Mobile Marketer

11 Nov 09

Clorox Wins Billboard Sponsorship Award, 2nd GPJ Client to Win in Four Years

Press Release

13 Oct 09

Gaming and Virtual Reality at Cisco's Annual Sales Meeting

Cisco blog: The Platform

07 Oct 09

GPJ Helps Clorox and Keith Urban Become Top SMS Texting Program

Country Music Television

06 Oct 09

GPJ Digital Study Guides AMA Look at Virtual

AMA Marketing News

29 Sep 09

Register for the New England Marketing Summit

For brand marketers only, developed by the Boston Business Journal, The Ad Club and GPJ

15 Sep 09

GPJ Again Named to CMI's Top 25 List

Corporate Meetings and Incentives Magazine

14 Sep 09

Vote for Keith Urban and Clorox for Billboard Award!

Billboard Magazine

11 Aug 09

Forrester's Owyang on social media for virtual events

Web Strategy Blog

06 Aug 09

Social Media a Competitive Edge for JavaOne Conference

Successful meetings

29 Jul 09

Cisco and GPJ Rock Attendees at Partner Summit

Special Events Magazine

27 Jul 09

Enhancing Exhibit Marketing with Twitter

Trade Show Executive

24 Jul 09

Register for Next Friday's Virtual Event Webcast

Event Marketing Institute

24 Jul 09

Video: Event and Digital Measurement's Holy Grail


22 Jul 09

GPJ's McGonnigal Video Interview on Events as Original Social Media

CEIR blog/YouTube

21 Jul 09

GPJ CFO ranks among BtoB's elite "Who's Who" in marketing

BtoB Magazine

20 Jul 09

GPJ's Myhre Appointed to ISES UK Board of Directors

Event Magazine

19 Jul 09

GPJ's Lauer Addressing Digital Gameplans at CEMA


17 Jul 09

Face to Facebook

BtoB Magazine

07 Jul 09

Snapshot: Why Marketers are Using Digital


06 Jul 09

Optimizing Live Experiences with Digital Media


02 Jul 09

GPJ Summer Sponsorship Activation Brings Clorox and Urban Together

In-Store Marketing Magazine

01 Jul 09

Webinars Are the Virtual Media Format of Today

Min Online

30 Jun 09

The Right Marketing Mix For 2010 Planning

Corporate and Incentive Travel Magazine

24 Jun 09

Event Planners Expanding Use of Digital Marketing Tools

Meeting News

23 Jun 09

Report: Digital Best Practices for Exhibitors

Digital + Exhibit Marketing Inights 2009

10 Jun 09

Digital Media on the Rise in Event Marketing

Association Meetings

08 Jun 09

Recorded Digital Webcast Now Available


03 Jun 09

Email, Webinars Top Digital Marketing Tactics for Event Planners

Marketing VOX

03 Jun 09

Producing Your First Virtual Event

Folio Magazine

03 Jun 09

Report reveals digital marketing now an essential part of exhibitions

UK Event Magazine

01 Jun 09

New Report Confirms Emerging Link Between Exhibit Industry and Digital Marketing


01 Jun 09

Webinars Rule Digital Events Landscape

Virtual Worlds News

31 May 09

GPJ's Meyer at Virtual Edge: Engagement Model has Flipped

Virtual Edge Summit

29 May 09

GPJ Leading the Virtual Edge Conversation

Venture Beat

29 May 09

Register for Digital Webcast

Digital + Exhibit Marketing Insights 2009

19 May 09

The Enduring Value of Face Time

M&C Magazine

04 May 09

GPJ Clients Lead Ex Awards for Second Straight Year

Press release

28 Apr 09

Global EventView Report Confirms that Events and Web Lead the New Marketing Mix

Press release

27 Apr 09

GPJ Appoints Interactive Marketing Expert Kevin Aires Director, Digital Experience

Press release

24 Apr 09

Fewer Attendees, But More Qualified and Purchase-Ready

Mass High Tech Journal

16 Apr 09

Still Rising: Events Critical in This Economy

MPI's One+ Magazine

14 Apr 09

Virtual Events Gain Experience With InXpo And George P. Johnson

Virtual Worlds

10 Apr 09

Industry Message: Events Grow Sales

Corporate Meetings Magazine

08 Apr 09

Justifying the Value of Meetings and Events

Procurement.Travel Magazine

01 Apr 09

GPJ and InXpo Partner For Virtual Events And Experience Marketing

Virtual Worlds News

01 Apr 09

GPJ and InXpo Partner: Bring Experience and Virtual Marketing Together

Press release and video announcement

25 Mar 09

GPJ is On the Move In Virtual Events

Virtual Edge

10 Mar 09

Video: GPJ's Strategy Lead With Data and Content on Event Marketing

Video interview with GPJ's David Rich from the show floor of Meet Different in Atlanta

09 Mar 09

GPJ and Spinifex Formalize Relationship

NY Times Media and Advertising News

09 Mar 09

The importance of event marketing in a down market

BtoB Magazine (cover story on event marketing)

01 Mar 09

Kurt Miller Joins GPJ's Global Strategy Team

NY Times: People and Accounts of Note

26 Feb 09

News Briefs: Kurt Miller Joins Leading Strategy Team

PROMO Magazine

18 Feb 09

On Demand Content: EventView 2009: North America

GPJ's David Rich and MPI's Katie-Callahan Giobbi present EventView North America findings at MPI's Meet Different event in Atlanta February 8th

16 Feb 09

Report shows event marketing increasingly crucial to marketing mix

UK: Event Magazine

10 Feb 09

Event Marketing Makes Gains

AdWeek Magazine

28 Jan 09

GPJ Helps Bring Clorox and Keith Urban Tour Together

Billboard Magazine

11 Jan 09

Events and Online Enable True Reputation Management

M&C Magazine

08 Jan 09

GPJ Makes Key Hires in London

CIT Magazine

02 Jan 09

Marketers Need to Make Every Dollar Count

Boston Globe

08 Dec 08

Live Wired: GPJ's OnLive Approach to Marketing

OMMA Magazine - subscription required

04 Dec 08

George P Johnson boosts digital offer through acquisitions

Conference & Incentive Travel

04 Dec 08

VMware and GPJ in Europe Win Best Event from EIBTM

Corporate Meetings & Incentives

01 Dec 08

GPJ's Robert Vallee is in the Driver's Seat

Special Events Magazine

24 Nov 08

GPJ's David Rich Appointed to MPI's Global Corporate Council

Corporate Meetings & Incentives Magazine

22 Nov 08

Veteran Marketer Lexi Noble Joins GPJ

San Francisco Chronicle: Movers & Shakers

19 Nov 08

GPJ Ranked #6 on PROMO 100 List of Top Agencies

PROMO Magazine

19 Nov 08

Using Events to Drive an Integrated Marketing Model

Northwestern University Medill School's Journal of Integrated Marketing

15 Nov 08

Experience Agency Acquires Mobile and Interactive

New York Times

10 Nov 08

Event Marketing Firm Acquires JUXT Interactive


10 Nov 08

George P. Johnson Purchases MobilePromote and JUXT Interactive

Marketing Vox

09 Nov 08

GPJ Acquires JUXT Interactive and MobilePromote

PROMO Magazine

09 Nov 08

Marketing Agency George P. Johnson Acquires MobilePromote and JUXT Interactive


04 Nov 08

With airlines in trouble, cruise ship marketing has it perils and perks

Meeting News

31 Oct 08

EventView data confirms the importance of events during an economic downturn


23 Oct 08

Musicians, Marketers on the Record, if Not the Same Track


22 Oct 08

GPJ Offers Crash Course on Sponsorship at NYC Music Marathon

New Jersey Star-Ledger

20 Oct 08

Make Global Events A Powerful Business Asset

MPI's One Magazine

25 Sep 08

Experience Marketing Drives Brand Engagement

Marketing Web

18 Sep 08

Connecting Experience Marketing and Sales Teams

CMO Council's CLOSE Portal for Sales Leaders

08 Sep 08

GPJ Again Ranked Among World's Top 25 Meeting Agencies

Corporate Meetings and Incentives Magazine

02 Sep 08

Looking Back

Event Marketer Magazine<br><br>IBM and GPJ sit down with Event Marketer to talk about the largest agency consolidation in history

29 Aug 08

Design Must Bring the Brand (or Candidate) to Life

The Huffington Post

21 Aug 08

Next Generation Event Consolidation in Pharma

Pharmaceutical Executive

20 Aug 08

GPJ Creates Experiences in Beijing


13 Aug 08

Olympic Pavilions Highlight Commitment to China


06 Aug 08

GPJ Creates Olympic Pavilions for Lenovo, Bank of China

PROMO Magazine

14 Jul 08

A strategic approach to more effective event marketing

BtoB Magazine <br>

27 Jun 08

Using experience marketing to drive the integrated marketing model

The Advertiser

25 Jun 08

Global Strategic Meetings Management

Medical Meetings Management

10 May 08

IBM's global event portfolio prespective

BtoB Magazine

21 Mar 08

EventView North America released with webcast

George P Johnson

05 Mar 08

GPJ Expands in Nashville

Exhibitor Magazine

02 Mar 08

Cisco: portfolio management drives effectiveness

Btob Magazine

28 Feb 08

GPJ expands with fabrication and storage facility

Nashville Business Journal

27 Feb 08

Touch and Go: GPJ on interaction design

Event Design Magazine